 February 25, 2010 Vol. II, Issue 16 Published the 2nd and 4th Thursday of every month. You are on our list because you signed up for this ezine. To change your subscription, see link at the end of this email. Sign me up for this ezine.In This IssueWelcome to the ezine for evolving women entrepreneurs. - A Note from Marcy Please add ezine@marcystahl.com to your whitelist or address book in your email program, so that you have no trouble receiving future issues! Problems viewing this in your email program? Read it online.Note from MarcySo many exciting events are in the works! The book I've co-authored, Direct Selling Power, will have an exciting launch at the Direct Selling Women's Alliance Celebration conference in LA. Along with another fabulous coach who specializes in personal branding for women entrepreneurs, I'm working on a live event for later this year. Coming up tomorrow, you'll learn about the amazing teleclass series I'm launching with 10 other savvy women who have great information to share about finances, relationships, and business. Get ready to become considerably huge in 2010! In the meantime, I've added a new section to my ezine, where I'll be sharing other events designed to help YOU, the hard-working woman entrepreneur that you are, in your business and life. Check out this new section here. 
Today's event features a workshop taught by my good friend, Stefanie Frank. Here we are in Tampa together at our Mastermind meeting. Stef's in the middle and I'm next to her on the right. Best wishes for your success! Marcy Stahl Upcoming Events3/24/10, 2pm ET - F.ree teleclass on Manifesting Your Goals-How to Turn Dreams into Actions. To learn more and to sign up, visit http://www.marcystahl.com/teleclasses/4/23/10 - Launch party at DSWA Celebration for Direct Sales Power, which I've co-authored along with 19 other brilliant coaches and trainers in direct sales. Feature ArticleAre You Making These Selling Mistakes? - Part I
If you're in business for yourself, you're selling something. You may want customers to buy your product, or new people to join your team, or other companies to join you in a strategic alliance. Are you making any of the top 3 mistakes I see in selling? Try this true/false quiz. 1) Anyone will be interested in what I offer and they'll want to buy it. True or false? 2) If I just get the chance to explain the benefits, people will be convinced and buy it. True or false? 3) If I could just learn the right words, I could persuade prospects to accept my offer (.e.g., buy my product/service or join my team). True or false? Did you answer True to any of them? These are all FALSE. The sooner you let go of these beliefs, and replace them with the following approach, the easier and more successful your sales will become. Let's start with 1) Anyone will be interested in my product/service and want to buy it. I've seen this attitude with products and services ranging from skin care to insurance to technology. Take skin care products as an example. People who are interested in skin care products either care about their skin's appearance or have a skin condition. People who don't care about their appearance and also have no existing skin problems - they are not going to buy your product. EVER. To improve your selling, you need to get very clear on who your ideal clients are. There are several dimensions to that, which is why I devote an entire step in the 8-step process I use with clients to this. The two most important things to learn about your ideal client are: what's their pain? And what's the price they're paying for living with that pain? The pain associated with a skin condition may be poor self-image. That manifests itself in many deep and powerful ways: becoming more shy and reserved, not speaking up at work, not entering into personal relationships, not buying the right clothes or makeup, etc. So the price someone pays may be huge: staying stuck in the same job instead of advancing, giving up on the idea of finding the right life partner and having a family, etc. When you find someone with a skin problem, who's aware that it affects their self-image and is holding them back, do you think you will need to persuade them that skin care is a good idea? NO! When you find someone with great skin who has used soap on their face for their entire life, do you think you will need to persuade them that skin care is a good idea? YES! Because they don't have a problem. They are not feeling any pain. Will it be easier for you to sell skin care products to the first group of people, who have pain? Absolutely! You cannot sell to people who don't have a problem, who don't have pain. (One exception: when you're selling fun.) I cannot emphasize this strongly enough. No pain = no customer. The first step in improving your selling is to write up your ideal client. You can write this as a profile of one person who's representative of your typical client, or you can list bullet points that characterize a group of people. The important parts to be really clear on are why people come to you (what's their problem) and how that problem affects their life. There are typically multiple layers to how the problem affects their life - make sure you get to the bottom of it. For example: lack of money means less time with the family which means being a bad mom. When you start speaking to a mom in that situation, you will get to one level of connection with her when you talk about money. You will arrive at MUCH DEEPER level of connection when you talk about how to spend more time with her family. Because then you are addressing her deepest desire. Will she be receptive to what you're saying? Most likely yes! Study your ideal clients carefully; make sure you know in depth what their issues and concerns are. That's the first step that sets the foundation for a new approach to selling. In the next ezine, I'll continue the article with next two steps. CALL TO ACTIONSit down in a quiet spot, close your eyes, and visualize your ideal client. She (or he) may be a real person you've worked with recently AND you really enjoyed working with her. Or she may be a combination of real people.Reflect on what her pain is - what is bothering her? How does that affect her daily life? Or her big picture goals? How does it affect her relationships and the people around her? Is there another layer of effects underneath that? Keep fine-tuning these details, then start COMMUNICATING this to your prospects. Your ability to connect will instantly and dramatically increase! If you know that defining your ideal client is the key to your marketing success and you'd like some expert help with that, I'm happy to share with you the Marcy Stahl magic 8-step process. This is EXACTLY how I did it, and it's also helping other entrepreneurs like you, right now. Schedule a free 30-minute Success-Building Strategy Session and we'll discuss your business goals, what's getting in your way, and how to move you forward starting right away. Just email info@marcystahl.com and we'll schedule a time that's good for both of us. © 2010 Marcy Stahl WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete description with it: Marcy Stahl motivates women entrepreneurs to move from having only a trickle of clients to an abundant full flow of more clients, more money, and more decision-making power. If you're ready to empower yourself AND boost your business, if you want to share YOUR passion with more people, schedule your free 30-minute Marcy Stahl Success Strategy Session by clicking here http://www.marcystahl.com/contact-marcy.html About MarcyMarcy Stahl is an entrepreneur whose purpose in life is helping women entrepreneurs achieve world domination, by earning more money and creating more decision-making power. Because the world will only be a better place when more women are in charge! She effectively guides her clients to move from struggle and lack, to abundance and ease, by creating effective systems and marketing strategies. She uses this same powerful success system to help direct sales consultants improve their recruiting and leadership skills. To learn more about her services, visit http://www.marcystahl.com/contact-marcy.html and sign up for your free 30-minute Marcy Stahl Success Strategy Session (and get great free resources, too!) Upcoming Events for Women Entrepreneurs
Is writing marketing materials for your business a frustrating chore? Do you find yourself procrastinating when writing for your business because you either don't know what to write OR are afraid what you write won't bring you the results you seek (more clients and more money)? Do you dream of having YOUR Ideal Clients flock to your business? If this is you, I have something very exciting to share! My friend and fellow entrepreneur, Stefanie Frank, of White Papers for Entrepreneurs, has created a fabulous program called the Brilliant Business Writing Intensive. Using the White Paper (or Free Report) as a model, Stefanie will teach you the fundamentals of how to engage your Ideal Client, keep her reading, give tons of value, and subtly persuade her to take a next step with your business through a powerful, aligned Call to Action! Offering a free report on your web site or through your promotional materials is a critical step to attracting people to your community and Stephanie is an EXPERT on teaching how to do this the right way. Best of all, Stefanie is giving the readers of this Ezine a $50 rebate off the program price! Sign up by Friday 2/26 to receive this great deal** at http://whitepapersforentrepreneurs.com/bbwi/ In a nutshell, here is what you will receive in this Fabulous Course!
If you have your own business and feel like you need to write more effectively in your marketing, this program is for you! Writing to market your business requires pairing the fine art of engagement and connection with the science of persuasion. **There are two simple steps to receive your $50 rebate:
I'm a huge fan of Stefanie's work. If you KNOW writing is an area where you need additional support, please look into this workshop and carefully consider the difference that effective writing will make in YOUR business. Your FeedbackI’m always interested in your feedback on the topics in this ezine. I’d be delighted to hear from you about your experiences as they related to any of our ezine topics, your thoughts on the ezine itself, as well as topics you’d like to see in future issues. Send an email to ezine@marcystahl.com and let me know what’s on your mind. I appreciate your perspective. If you know other women entrepreneurs who want to THRIVE, instead of simply surviving, please forward this newsletter to them. I respect your privacy and do not give out or sell our subscribers’ names or email addresses. Copyright © 2010 Marcy Stahl
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