 September 10, 2010 Vol. II, Issue 24 Published twice a month. You are on our list because you signed up for this ezine. To change your subscription, see link at the end of this email. Sign me up for this ezine.In This IssueWelcome to the ezine for evolving women entrepreneurs. - A Note from Marcy Please add ezine@marcystahl.com to your whitelist or address book in your email program, so that you have no trouble receiving future issues! Problems viewing this in your email program? Read it online.Note from Marcy
One of the major changes in my business in 2010 is how much time I spend collaborating with colleagues. This has several forms: with some colleagues, we coach each other; I participate in some joint ventures where we design and create a big marketing project together; and I also share selected colleagues' work with you. When I share someone else's work with you, please be assured that I am sharing a colleague whose work I totally respect and admire. I only share those people who are heart-centered, are full of integrity, and offer a product or service that I firmly believe will add value to your work. On September 22, I'll be interviewing Stefanie Frank, White Paper Expert. Join us to learn how a free report creates an amazing foundation for your marketing. This is a strategy I have used from day 1 on my web site; you can use it with or without a web site. Stef is the first in a long line-up of amazing women entrepreneurs who will educate and inspire you. My goal, and hers, is to help you attract as many clients as you want. That's a beautiful thing to create! Best wishes for your success, Marcy Stahl
Upcoming Events9/22/10. Ready to attract MORE clients? Learn how to do this with a captivating free report that will powerfully connect with your ideal client on my f.ree call with White Paper Expert Stefanie Frank. Click here to register. 9/28/2010 - 10/3/2010. I'll be in Sedona AZ with my Mastermind group, plus some time for hiking in the red rocks and shopping. 10/6/2010. I'll be sharing a special fun gift for you! 10/10/2010. Local entrepreneur Melanie Yost will be sharing her insights on money - one of my favorite topics! Registration info will follow in late Sept. 10/29/2010. Women's Entrepreneur Expo, hosted by the Community Business Partnership in Springfield VA. I'll be part of the Beginner's Launchpad panel, discussing how direct sales is one path to entrepreneurship. Feature ArticleWrite to Keep in TouchWhat is a keep-in-touch strategy and why do you need one? Ever meet someone who loves what you do, but isn't ready to buy your product or service right now? That person is your prospect. Prospects are very important to your business! They connect with you and they have a HIGH level of interest in what you offer. For whatever reason, they're not ready to buy from you right now. In the future, when they are ready, they will want YOU, not someone else. When your prospects become ready, you want to be at the top of their mind. How do you get there? By keeping in touch. You MUST have a system for keeping in touch with your prospects. These prospects are qualified in every way: they want what you offer, they identify with and like you, EXCEPT the timing isn't right. If you've already aroused their interest and desire, why toss them aside? Instead, keep in touch with them so YOU can claim their sale when they become ready. Like me, you may have already tried some keep-in-touch strategies that do NOT work.
You may have some additional techniques you've tried that also do NOT work :-) In addition to staying in touch with prospects, we also want to stay in touch with people who give us referrals. Who gives you referrals? Your friends, family, colleagues, past customers, and current customers are all referral sources. Ideally, we can use one keep-in-touch strategy for all these groups: from colleagues to prospects. I like to write, so I use a written keep-in-touch strategy. That's what this ezine is. There are lots of ways to use a written keep-in-touch strategy, whether you like to write or not. You want to choose a system that works for you - you feel comfortable creating the content and you can consistently stay with it over the course of a year. You want to pick:
Here are some examples of regular emails I receive from people with whom I want to stay in touch.
You can also use direct mail to stay in touch with prospects. On the plus side, people like getting mail from real people and so may be more likely to open it. In particular, people love receiving hand-written cards. Hand-written notes or cards are wonderful for special occasions: to thank someone, to compliment someone on an accomplishment, to offer help or sympathy. Direct mail is more expensive than email and you have to ensure you have your recipients' postal address, which may be on their card or not. If not, it's possible that they're not comfortable sharing it. Blogs, Facebook, and Twitter are free, so they're the cheapest techniques. The tradeoff is that they require the most frequent updating by you. Readers expect to see your blog/Facebook account/Twitter account updated AT LEAST once a week, and preferably more often - up to multiple times per day. Remember your goal - to stay in touch with prospects and referral sources. In addition, you are building your community - a community full of like-minded people who share your interests and concerns. They want to learn from your expertise and understand your beliefs. Most importantly, they're on the same journey you are on - you can be their guide along the way. What a wonderful thought to keep in your heart as you communicate with your fellow travellers! CALL TO ACTIONHow many business cards do you have lying around, for people you intended to contact but never got around to? How much of a difference would it make to your business if you shared information about your business and your value-added with them, instead of ignoring them? If you don't have a keep-in-touch strategy, you're leaving money on the table. If you'd like help developing your personalized keep-in-touch strategy, contact me at Here's what a recent Success Solutions participant had to say about their experience. "I felt that the time that we spent discussing my business and where I am poised to go with it was worth every minute. You know what you are doing and it is obvious that you have spent many hours (probably as obsessively as I have) in developing your services/product in to a truly elegant offering. I SOOOO appreciate the investment of your time and expertise in this little mini-session. It has already
paid off, as far as starting to redirect my thought patterns and my expectations." Gwynne C. Mason, Owner © 2010 Marcy Stahl WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete description with it: Marcy Stahl motivates women entrepreneurs to move from having only a trickle of clients to an abundant full flow of more clients, more money, and more decision-making power. If you're ready to empower yourself AND boost your business, if you want to share YOUR passion with more people, schedule your free 45-minute Marcy Stahl Success Solutions Session by clicking here http://www.marcystahl.com/contact-marcy.html About MarcyMarcy Stahl is an entrepreneur whose purpose in life is helping women entrepreneurs achieve world domination, by earning more money and creating more decision-making power. Because the world will only be a better place when more women are in charge! She effectively guides her clients to move from struggle and lack, to abundance and ease, by creating effective systems and marketing strategies. She uses this same powerful success system to help direct sales consultants improve their recruiting and leadership skills. To learn more about her services, visit http://www.marcystahl.com/contact-marcy.html and sign up for your free 30-minute Marcy Stahl Success Strategy Session (and get great free resources, too!) Upcoming Events for Women Entrepreneurs
Stefanie Frank is a close colleague of mine; we've been collaborating together for some time and are currently in the same Mastermind group. Her expertise is in helping entrepreneurs create white papers that attract clients and increase your business income. I'll be interviewing Stef on 9/22 - if you want more clients in 2010, please join us! "3 Keys to Create a Free Report that Attracts Clients and Gets Results" Do you want to set your business apart from your competition?
If you answered yes, then you will definitely want to join me as I interview Stefanie Frank, White Paper Expert, on an information-packed call that will help you attract more clients. REGISTER NOW FOR THIS FREE CALL On this call you will instantly receive:
BONUS: Those who attend this call LIVE will receive a special bonus! Your FeedbackI'm always interested in your feedback on the topics in this ezine. I'd be delighted to hear from you about your experiences as they related to any of our ezine topics, your thoughts on the ezine itself, as well as topics you'd like to see in future issues. Send an email to ezine@marcystahl.com and let me know what's on your mind. I appreciate your perspective. If you know other women entrepreneurs who want to THRIVE, instead of simply surviving, please forward this newsletter to them. I respect your privacy and do not give out or sell our subscribers' names or email addresses. Copyright © 2010 Marcy Stahl |
Hi there,