Who Do You Need to Be in Your
Business?
 In
my
last ezine, I wrote about expansion.
I recommended that you take your current # of clients or
recruits and add a zero to the end of that number (which
I call 10X). I asked whether you need to change
the way you’re showing up in the world: the
way you’re thinking, speaking and feeling, in order
to change the lives of 10X?
Many women entrepreneurs I meet are NOT playing
their bigger game, the bigger game that will connect
them with their 10X. They’re not fully claiming ownership
of all their wonderful gifts and skills, and they’re
not fully sharing those gifts with the world.
When you’re not claiming or sharing your true gifts,
you may feel tentative in conversations, or you spend more
time wondering what people what to hear instead of focusing
on what you want to say, or you try to guess the effect
you’re having on someone vs. putting your message
straight out there. You may be uncomfortable when people
compliment you, so you immediately shift the conversation
away from you.
When you’re not being fully you, you are
uncomfortable plus you don’t connect with your ideal
client or team member as deeply and strongly as you can.
There are two questions to ask yourself:
1. Who do I need to be, in order to connect
with (and inspire, educate, and change the lives of) my
10X?
2. What’s getting in the way of me being
that person? Of truly embodying all that passion, excitement,
and purpose that I already feel?
I encourage you to reflect on those questions and come
up with your own answers. I’ll share my thoughts on
this.
The answer to #1 is: You just need to be the more
authentic, more relaxed, more present you. It’s
who you already are; you’re just keeping your light
under a bushel.
A common answer to #2 is that it doesn’t
feel safe for you to be the authentic you.
I’ve been there with the lack of safety.
When I was growing up, I had a couple pivotal experiences
with mean girls in school that made me feel it was NOT safe
to be me. In 5th and 8th grades, I was in schools in very
small, rural towns. After a move from Hawaii both times
(my father was in the Navy), I showed up on the scene as
my cute and smart self. In each school, the dominant girls
in my small class were aggressive and mean to me, to the
point of threatening me physically. As a result: I felt
like I needed to keep my intelligence and my quirky sense
of humor hidden. Being bland and fitting into the middle
of the group felt like the safest option.
Fast forward to my adult life, and I’m still occasionally
insecure in groups of strange women as to whether I’ll
be accepted or not.
I’m sharing this story to illustrate a couple key
points that I see over and over again in clients and colleagues
(and me).
What holds you back from being your very best,
most empowered and authentic YOU in your business is very
often the feeling that you will not be safe if you
change. Your conscious mind can be 100% committed
to a specific goal in your business, and also know what
you need to do to achieve that goal. But if taking that
action feels unsafe to your subconscious, you are either
going to be totally stuck, or you’ll be moving in
fits and starts; occasionally you’ll take weak action
and you’ll immediately have problems taking the next
step.
We humans tend to make big life-changing decisions
about how to act based on one experience.
We have one bad relationship, get in one car accident, become
ill one time, or upset one friend, and from that one data
point, we draw some cause-and-effect relationship that determines
our behavior for the rest of our lives!
Imagine you come down with a serious (and common) disease,
go to the ER, and the doctor says: “I’ve
treated this ONCE and it didn’t work. I’m going
to do exactly that same treatment with you.”
Does that make sense? NO! But that’s what most of
us are repeatedly doing in our own lives.
Remember: in your business, your 10X are waiting
specifically for YOU! They will hear the message
you bring more clearly than that same message delivered
by anyone else, because they are a version of you. What
you say and do connects with them more deeply than anyone
else. Until you show up, they will remain stuck with their
current problem – the problem that only YOU can help
them with!
The only way for you to connect with your
10X is for you to fully express who you are, in all your
glory! When you think: “I need to hide
or downplay this aspect of me, because it’s not mainstream
or it’s not what people “want” to hear
or it’s not serious (and business should be serious),”
those thoughts are leading you back into smallness,
and away from your 10X.
To move forward into your glory, put more of your
energy into your big WHY (why you’re in business).
The more you connect with your deepest reason for being
in your business, which is the desire to improve people’s
lives in your unique and specific way, the more energy you
are investing in growth vs. stagnation.
Next, consider the issue of safety. Lack of safety
and business growth do not go together. When you
feel unsafe, you either don’t take action or you take
the WRONG action. Whenever you feel stuck in your business,
when you’re not taking the action that part of you
WANTS to take, ask yourself: “Does it feel safe
for me to take that action?” If the answer is
No, then you’ll want to pull the string on that –
what outcome do you fear? What does it remind you of from
your past? You’ll want to become conscious of WHY
you feel insecure, so you can start providing your own security.
Your people are waiting for YOU to show up and
help them. There are more of your people waiting
than you might have imagined. What’s holding
you back from showing up to help them?
CALL TO ACTION
1. What is your 10X number? How many people
are you directly serving in your business? These are your
clients or your team members. Write this number down; I’m
going to call this number X. (If you’re just starting
and don’t yet have clients or recruits, let X=1.)
Take that number and add a zero to the end, so it’s
10 times X. What will you need to change in your business
to serve that new 10X number?
2. What needs to change in the way you’re
showing up in the world: the way you’re thinking,
speaking and feeling, in order to change the lives of 10X?
3. What feels unsafe or scary about being that
person?
4. What steps can I take to make it safe and feasible
for me to expand into my own fullness and authenticity?
If you’re having trouble answering these questions,
or you’d like some expert support for your expansion,
then check out my new Expand Your Mind, Expand Your
Mo.ney program. We’ve just started, so it’s
not too late to join in.
I’m leading motivated women entrepreneurs and direct
sellers on a 9-week journey into abundance and prosperity.
We’re going to explore and expand your mindset,
your message, your marketing, and more, all with goal of
increasing your income. You can find all the details
below and receive a special $100 discount
- check out http://www.marcystahl.com/expand.html
and use coupon code INAHURRY when you register.
Here's what a recent client has to say about their experience
working with me.
"I have had my own business for almost 20 years
and totally love it. In that whole time, I have always hated
"marketing". To me, marketing was the word to
describe all the things I didn't like about being in business.
I tried to avoid thinking about it, but if I had to define
it in my mind, it was "not very fun things I had to
do to get people to do what I wanted them to do"
That was a formula for disaster. Whatever I said or wrote
was filtered through "what would they want to hear".
Or "what can I say that would make someone do ... whatever"
Marcy helped me see that marketing is really just being
willing to be more me. I write and say whatever lights me
up. The people who are touched by my authenticity are exactly
the ones I want to be working with!"
Dr. Sue Ann Lewine
Z Life Center for Stress Reduction and Personal Growth
www.zlifecenter.com
Burke VA
© 2011 Marcy Stahl
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You
can, as long as you include this complete description with
it:
Marcy Stahl motivates women entrepreneurs to move from
having only a trickle of clients to an abundant full flow
of more clients, more money, and more decision-making power.
If you're ready to empower yourself AND boost your business,
if you want to share YOUR passion with more people, schedule
your free 45-minute Marcy Stahl Success Solutions Session
by clicking here http://www.marcystahl.com/contact-marcy.html |
I’ve
had a lot of fun watching a pair of robins hatch 5 babies
in a nest on my deck. During the last week, the fledglings
have grown at a rapid rate. Mom and dad were constantly
showing up with multiple worms hanging out of their beaks.
I didn’t know birds could catch a second worm without
dropping the first, much less catch a third and fourth –
now I know better!
Ongoing.
Ready to start making mon.ey instead of
worrying about mon.ey? Expanding your
mind, marketing, mojo, and ultimately your mon.ey, is
the goal in my brand-new Expand Your Mind, Expand Your
Money program group coaching program! Check out 
6/7/2011.
Have an unsupportive spouse, family member or
friend? This is a very common issue for women
entrepreneurs and direct sellers. I’ll host a special
teleclass by guest expert Liz Carlyle on how to have a
conversation to create that support you want. Register
here: 
