5 Secrets to Better Marketing
 Marketing
is something every entrepreneur has to do, yet it can seem
daunting or complicated. The great news is that you can
immediately make your current and future marketing more
effective by following these five short and easy tips.
1. Create strong headlines. What makes
for a great headline? It will have one or more of the following:
an intriguing and curiosity-inspiring element; it will touch
on a common problem people are willing to spend money on;
it touches the reader's emotions. In addition, people like
numbered lists: 3 Ways to Go Green, Save Money and Help
the Planet.
Try out your headlines at http://www.aminstitute.com/headline
-- I love this site! You'll learn how well your headlines
make an intellectual, spiritual or emotional connection
with the reader.
2. Create intriguing email subject lines.
If no one opens your emails, your message doesn't even get
the chance to connect with anyone. The subject line is the
first "door" you need to get through, in order
to connect with your reader.
Email subject lines with high open rates are intriguing.
Like headlines, they may have keywords or phrases in them
that strongly attract the reader.
My most-opened email ever had the subject line: "My
Angel Story".
3. Always use testimonials. Your clients
can be 10 times more persuasive than you, so let them speak
for you. Get in the habit of consistently asking for testimonials,
and using them ALL your marketing materials.
Testimonials can appear in everything you write. I have
a colleague who includes a short one in her email signature.
I went in-depth on testimonials earlier this year - learn
more here.
4. Always use photos. Yes, pictures do
tell a story and they're worth 10,000 words! In this article,
I've used one of my all-time favorite photos that inspires
me!
Pictures convey an emotion that supports your words. Photos
(or illustrations) can be more interesting to readers than
words, because the reader brings their own interpretation
to the image.
I find my royalty-free images at istockphoto.com. There
are many other similar web sites.
5. Add hand-written Post-It notes to your printed
materials. Research shows that hand-written Post-It
notes bring about a much higher response rate than cover
letters alone or hand-written notes on cover letters (70%
or higher compared to 48% for a hand-written note on a cover
letter and 36% for a cover letter without a note).
If you want to improve your marketing, and starting a blog
or creating a Twitter account feels a bit overwhelming,
these 5 quick tips are an easy place to start. When you
consistently follow these tips, your existing marketing
will be more effective, and you don't even have to learn
anything new to get them done! That was easy :-)
CALL TO ACTION
To improve your headlines (and email subject lines), start
noticing which headlines (and subject lines) grab your attention.
What can you learn from them? Which email subject lines
lead you to delete the email BEFORE you read it? What can
you learn from that?
If you haven't been consistently asking for and receiving
testimonials, check
out this article to help you get started.
If you're having trouble moving forward with your marketing,
then this is a good time to get outside expert help. We're
exactly halfway through the year, so you have another 6
months to change course.
When you're ready to explore your business expansion,
contact me for
a complimentary Success Session, where we'll cover your
goals, what's getting the way, and how you can make 2011
more abundant than 2010. I'm happy to support your business
growth.
Here's how this worked for my client Leah, who started
in a state of ambivalence and ended up as the top seller
in her company.
"Before I started working with Marcy, I was in
a state of ambivalence and not confident in my own decision
making. I was stuck and not moving forward in many areas
of my life. As a mom and an entrepreneur, I was really confused
about how to achieve what I wanted. I was attracted to Marcy
because she really listened and gave me exactly what I needed
to hear. She always says the right thing at the right time.
She is so in tune with my goals and knows my personality
so well, that the solutions she has given me as well as
new insights that have launched me forward are like going
to a master tailor and having the perfect suit made. Because
of our sessions together, I have rediscovered my passion
and purpose and I have had some life-changing shifts that
have had a very positive impact on and gave me back my enthusiasm
and drive.
As a result of our work together, I now feel more confident
and I love what I do. I was just honored as tops in sales
with my company and a year ago that would not have happened.
I'm in a new place in my life, no longer indecisive and
fearful, but committed and confident. Thank you, Marcy!"
Leah Jackson
Advisor, BECOME
© 2011 Marcy Stahl
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You
can, as long as you include this complete description with
it:
Marcy Stahl motivates women entrepreneurs to move from
having only a trickle of clients to an abundant full flow
of more clients, more money, and more decision-making power.
If you're ready to empower yourself AND boost your business,
if you want to share YOUR passion with more people, schedule
your free 45-minute Marcy Stahl Success Solutions Session
by clicking here http://www.marcystahl.com/contact-marcy.html |
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